Xero cloud-based accounting software for small business. Wow is built off the fact that you can focus on the reasons you started your business in the first place. The offset “wow” is a subtle way of representing the reactions made when seamlessly using the software.

The offset "Wow." is a reflection of the campaign's subtleties. Rather than making a boisterous graphic for the word "Wow.", we thought it would be cleaner, using simple text alignments. 

Before the South By Southwest music festival, we produced and shipped postcards for awareness. Following our brand look and feel, we wrapped multiple pedicabs that transported hundreds of patrons, participating in the event.