Data Unleashed

The goal was to shed NetApp’s hardware heritage in order to position the brand as integral to a data-centric future. Because of NetApp’s ability to provide control and accessibility through absolute control, the ultimate freedom is rewarded. Unleashed is complimented by the use of NetApp’s sturdy logo, the N.

*This concept was never produced. Despite that being the case, it was built to reach into the print, digital and interactive worlds.

"It’s not just having more data in more places. it’s about always having access to what you need, anywhere. It’s feeling powerful no matter where you go because you know your data will be right there with you. It’s having so much control over your data that you’re not afraid to set it free. IT’s what happens when your data is controlled, secure, and accessible. Because only then can you and your data truly be free."