Cypress Semiconductor provides the innovative thinkers and doers with the right foundation to ensure that their designs are given the attention, care and urgency they deserve. Inspire internal and external audiences all over the world to see Cypress as the strategic provider of embedded systems solutions that allows our customers to innovate and deliver on the possible. Our campaign "Problems" pays homage to the those who embrace problems and look forward to solving them, no matter how tall the task.
When asked to rebrand the Cypress webpage, the task was to apply as much of the campaign visual look and feel onto the web interface as possible. The lift was fairly cosmetic, only editing four pages in total. Without the ability to start from scratch and re-structure their navigation system, the UX was fairly limited.